A lead is additional information provided by a Study Reviewer to guide Researchers in a particular direction on a Study. Leads will often include technology elements, company and product names, and geographic locations in order to help focus your research.
This additional information is not provided in every Study. If available, it is distributed as an an AOP message to all Researchers who have submitted to a specific Study. The lead is also visible on the Study page to the Researchers who have already qualified for the Study.